it's free:
go to www.google.com/local/add
sign in with your Google account (think over which account to use, because you might want to share it with other people at your business later)
click "List your business" button, follow instructions
you must provide a telephone number for Google to verify, and verifying via phone is preferred because it's faster:
in about 10 minutes.
then people in your area can discover your business when they search on Google maps
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